The name on the packaging is MECHAS AND ROBOTS COLORS, but a look to the palette of colors provided (and to the model "accidentally" featured in the picture) is enough to understand that this set is unofficially dedicated to the legendary Gundam RX-78-2 mobile suit!
The set is suitable for other mobile suits, too (e.g. Gundam Barbatos, just to mention one of the latest).
Colors are acrylic, making them ideal for gunpla plastics. You can apply them with brushes or airbrush, as you like, and they'll dry in 24 hours. Each jar contains 17 ml of odorless and water-soluble paint, and includes a stainless steel agitator (shake well before use!).